Heidi is the proprietor
of a bar in Detroit . She realizes that virtually all of her customers are
unemployed alcoholics and, as such, can no longer afford to patronize her bar.
To solve this problem, she comes up with new marketing plan that allows her
customers to drink now, but pay later. She keeps track of the drinks consumed
on a ledger (thereby granting the customers loans).
Word gets around about
Heidi's "drink now, pay later" marketing strategy and, as a result,
increasing numbers of customers flood into Heidi's bar. Soon she has the
largest sales volume for any bar in Detroit. By providing her customers'
freedom from immediate payment demands, Heidi gets no resistance when, at
regular intervals, she substantially increases her prices for wine and beer,
the most consumed beverages. Consequently, Heidi's gross sales volume increases
massively.
A young and dynamic
vice-president at the local bank recognizes that these customer debts
constitute valuable future assets and increases Heidi's borrowing limit. He sees
no reason for any undue concern, since he has the debts of the unemployed
alcoholics as collateral.
At the bank's corporate
headquarters, expert traders transform these customer loans into DRINKBONDS,
ALKIBONDS and PUKEBONDS. These securities are then bundled and traded on
international security markets. Naive investors don't really understand that
the securities being sold to them as AAA secured bonds are really the debts of
unemployed alcoholics. Nevertheless, the bond prices continuously climb, and
the securities soon become the hottest-selling items for some of the nation's
leading brokerage houses.
One day, even though the
bond prices are still climbing, a risk manager at the original local bank
decides that the time has come to demand payment on the debts incurred by the
drinkers at Heidi's bar. He so informs Heidi.
Heidi then demands
payment from her alcoholic patrons, but being unemployed alcoholics they cannot
pay back their drinking debts. Since, Heidi cannot fulfill her loan obligations
she is forced into bankruptcy. The bar closes and the eleven employees lose
their jobs.
Overnight, DRINKBONDS,
ALKIBONDS and PUKEBONDS drop in price by 90%. The collapsed bond asset value
destroys the banks liquidity and prevents it from issuing new loans, thus
freezing credit and economic activity in the community. The suppliers of
Heidi's bar had granted her generous payment extensions and had
invested their firms'
pension funds in the various BOND securities. They find they are now faced with
having to
write off her bad debt
and with losing over 90% of the presumed value of the bonds. Her wine supplier
also claims bankruptcy, closing the doors on a family business that had endured
for three generations, her beer supplier is taken over by a competitor, who
immediately closes the local plant and lays off 150 workers. Fortunately
though, the bank, the brokerage houses and their respective executives are
saved and bailed out by a multi-billion dollar no-strings attached cash
infusion from their cronies in Government. The funds required for this bailout
are obtained by new taxes levied on employed, middle-class, non-drinkers who
have never been in Heidi's bar.
Now, you understand
[h/t AD]
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